Plexure Group

Plexure Group Limited is a New Zealand-based company engaged in the development and deployment of cloud-based marketing campaign management technologies. It has emerged as the leading location-based marketing providers in the Asia-Pacific market since the first platform was launched in 2010. Plexure has quickly established itself as the global leader in the end-to-end mobile personalisation services that enable major retail brands to create highly personalised marketing campaigns to reach customers at exactly the right time and place.

Plexures mobile engagement platform, built specifically for retailers, uses in-store beacon functionality, mobile vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty. All app content is tailored specifically to each shopper by our big data platform, running on the Microsoft Azure network, using a combination of historic information and live data points such as location, weather and nearby events. The Company provides a cloud-based data platform which integrates with the retailers' own smartphone apps to collect and analyse customer's lifestyle and buying behaviour, in order to deliver personalised offers.