Eyes on the prize - creating a multi-sensory retail experience
The Life Free

Eyes on the prize - creating a multi-sensory retail experience

Having lived in California, I thought I knew all there was to know about enjoying a complete shopping experience. That was until I moved to London and visited Harrods in the Christmas season. The experience there was magical.  On the lower level, I walked wide-eyed among the four...

Alison Ward 30 Oct 2020
Power dressing -  how to boost the rental potential of an empty retail space
The Life Free

Power dressing - how to boost the rental potential of an empty retail space

Driving down Auckland’s Parnell Rise one afternoon pre-lockdown, I played my usual game, counting the number of empty stores with multiple “For Lease” signs in their windows. On this particular day, there were 15.High streets and small businesses create a sense of community and b...

Alison Ward 11 Sep 2020
Picture this: creating an art collection for your home
The Life Free

Picture this: creating an art collection for your home

Art is my favourite tool for anchoring an interior space while injecting personality and culture. Carefully selected pieces give a glimpse of who we are as individuals or families. Budget, style and space are no hurdles to creating a collection that shows a little piece of your u...

Alison Ward 07 Aug 2020
Forget 50 shades of grey – how to use colour to boost business productivity
The Life Free

Forget 50 shades of grey – how to use colour to boost business productivity

The trick to using colour is to first understand what you want from your space. Forget the classic Kiwi ideal that white will make a room bigger and brighter. You need to know what you, your employees and your customers want to feel. An example: I once engaged the help of a top b...

Alison Ward 17 Jul 2020