KMD Brands, the parent company of outdoor and activewear brands Kathmandu and Ripcurl, has unveiled a global transformation strategy called "Next Level" at its 2025 Investor Day.
The plan aims to drive growth and profitability by aligning the company behind a customer-centric growth agenda.
Key priorities of the strategy include a $25 million cost reset, a focus on product innovation, the re-energising of the store portfolio, and the re-imagining of digital and data intelligence.
KMD Brands said each brand CEO will present a refreshed strategic plan for the financial years 2026-2028, with a focus on market differentiation and revenue growth.
The company said it believes it is undervalued by the market and is confident in its ability to self-fund key initiatives.
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