Me Today reports $11.28m loss, considers selling King Honey

Me Today has announced a net loss of $11.28 million for the year ended June 30 2024, with revenue reaching $5.03m.

This marks an increase in operating EBITDA loss of $4.48m, compared to $5.15m in the previous financial year.

The group's gross revenue, excluding the costs of marketing services, was $6.13m, which was divided between the King Honey business, Me Today branded sales, and agency services revenue.

Me Today said it is currently in discussions with one interested party for the sale of the King Honey business and hopes to reach a conclusion in the coming months.

The company's strategy for the future will focus on the New Zealand market, as well as Greater China, Southeast Asia, the US, and Australia.