Blue Sky Meats may adopt small-is-beautiful branding as point of difference to big-budgeted rivals, CEO says

Tue, 10 Jul 2018

By Jonathan Underhill July 10 (BusinessDesk) - Blue Sky Meats, which sells chilled and frozen meats under two B2B brands, is on track to roll-out direct to consumer products in 2019 and is market-testing a strategy that may try to make a virtue out of being a minnow. Sales rose 7 percent to $104.5 million in the year ended March 31 while expenses were little changed at $100.8 million, resulting in pre-tax earnings of $3.7 million from a loss of $2.6 million a year earlier, according to its annual report released at the weekend. The com...

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