How Kiwi creativity conquered the world

Rory Gallery, Special Group’s Irish chief strategy officer, moved to NZ four years ago from London. (Image: Supplied)

Sat, 09 Oct 2021

Sporting a flat cap and an old leather jacket, a shady Russian character named Viktor closes his laptop, leans over a rusty car bonnet, and speaks to Kiwi voters through the camera.“Nothing to see here,” the shifty figure whispers, in front of an old scrap yard. “Just a little harmless influencing of New Zealand’s general election. You should try it.”The humorous advertising campaign, created by Special Group for the non-partisan voter drive Every Kiwi Vote Counts last year, is the latest piece of NZ creative...

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