The war over Tova

Today FM appointed Tova O’Brien as the main face of its new-look brand. (Image: Supplied)

Mon, 24 Jan 2022

Heading into 2022, MediaWorks was on a roll. The radio and outdoor advertising group generated a buzz across the broadcasting sector as it announced the launch of MagicTalk successor Today FM, appointing Newshub political editor Tova O’Brien as the main face of its new-look brand.O’Brien was hired to lead Today FM’s flagship breakfast show, Tova, as MediaWorks made several high-profile hires across the radio industry, bringing in familiar faces such as Duncan Garner and Polly Gillespie, with the goal of taking Newstalk ZB&rsqu...

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