Independent media agencies form new association

Alex Radford has been appointed chair of IMANZ. (Image: D3)

Thu, 10 Aug 2023

New Zealand’s independent media agencies have teamed up to form a new industry association and take on their larger multinational rivals.Twenty-five firms have joined Independent Media Agencies New Zealand (IMANZ), a not-for-profit body that will advocate for local agency groups with advertisers and media partners.Agencies including Stanley St, The Media Lab, Calibre + Candor and Contagion are among the names to sign up to the collective ahead of its formal launch later this month.The move follows the success of a similar initiative in Au...

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