Z Energy takes aim at competition with data, branding

Thu, 01 Aug 2019

By Gavin Evans Aug. 1 (BusinessDesk) - Z Energy says it will use the strength of its two brands and its increasing data capability to better target different customer segments and counter the threat from new outlets being built by smaller competitors. The firm says more active use of its Pumped loyalty scheme will help the company increase the “stickiness” of its customers and reduce the cost to serve them. It will offer more site-specific promotions and is also experimenting with two unmanned sites, which could become a model for Z-br...

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