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Deloitte: Why consultants are moving into advertising

Daniel Dunkley
Sat, 25 Sep 2021

Grant Frear says the firm’s creative hires are the final piece of the jigsaw for Deloitte’s digital division. (Image: Supplied)
Daniel Dunkley
Sat, 25 Sep 2021
The Deloitte brand might bring to mind some familiar areas of the business world – accountancy, audit, management consultancy and tax. Glamorous creative industries such as advertising aren’t commonly associated with the global advisory firm – but that's set to change. The professional services giant is making a serious play for a slice of the creative market here and overseas through its advertising division Deloitte Digital Creative. Deloitte’s advertising arm took its first steps in New Zealand by h...

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