Deloitte: Why consultants are moving into advertising

Grant Frear says the firm’s creative hires are the final piece of the jigsaw for Deloitte’s digital division. (Image: Supplied)

Daniel Dunkley

Sat, 25 Sep 2021

The Deloitte brand might bring to mind some familiar areas of the business world – accountancy, audit, management consultancy and tax. Glamorous creative industries such as advertising aren’t commonly associated with the global advisory firm – but that's set to change. The professional services giant is making a serious play for a slice of the creative market here and overseas through its advertising division Deloitte Digital Creative. Deloitte’s advertising arm took its first steps in New Zealand by h...

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