Lines drawn over whether Serato sale will crimp competition

Lines drawn over whether Serato sale will crimp competition
Rock the microphone. (Image: DepositPhotos)
Paul McBeth
The proposed US$65 million (NZ$108m) sale of DJ software maker Serato to hardware manufacturer AlphaTheta has divided submissions between DJs and tech investors who support it and a rival hardware maker and retailer who don’t. The Commerce Commission sought submissions on whether the deal will result in vertical integration, meaning the enlarged AlphaTheta and Serato business will be able to squeeze out rivals in the domestic DJ market. It received eight submissions, including opposition from hardware maker InMusic, which drew a...

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