Advertisers v subscribers: Sky TV's balancing act to drive ad revenue growth

Advertisers v subscribers: Sky TV's balancing act to drive ad revenue growth
Ad executive Lauren Quaintance joined Sky TV in March 2023. (Image: Dean Purcell/NZME)
Rebecca Stevenson
Sky TV just had its biggest-ever quarter for advertising revenue, chief media and data officer Lauren Quaintance says. Quaintance joined Sky Network Television in 2023 with a remit to awaken the “sleeping giant” of pay TV and ensure Sky secures a share of advertising revenue equal to its viewership. More than a year after her appointment, Quaintance said the company had made significant progress, including introducing advertising to Neon, “which exceeded expectations” and, more recently, launching dig...

More Markets

Luxon congratulates Trump on US election victory
Markets

Luxon congratulates Trump on US election victory

US markets are buoyant after the Republican's triumph over Kamala Harris.

NZX goes down as early signals point to Trump victory
Finance Market close

NZX goes down as early signals point to Trump victory

Infratil and Spark continued to trade in high volumes.

Gregor Thompson 06 Nov 2024
Rua Bioscience seeking cash
Finance

Rua Bioscience seeking cash

Medicinal cannabis company is looking to raise up to $3.1m.

Staff reporters 06 Nov 2024
NZICC subbies fail to get trial adjourned
Markets

NZICC subbies fail to get trial adjourned

Fletcher Construction is suing two subcontractors over its uninsured losses.

Oliver Lewis 06 Nov 2024