Advertisers v subscribers: Sky TV's balancing act to drive ad revenue growth

Ad executive Lauren Quaintance joined Sky TV in March 2023. (Image: Dean Purcell/NZME)

Thu, 07 Nov 2024

Sky TV just had its biggest-ever quarter for advertising revenue, chief media and data officer Lauren Quaintance says. Quaintance joined Sky Network Television in 2023 with a remit to awaken the “sleeping giant” of pay TV and ensure Sky secures a share of advertising revenue equal to its viewership. More than a year after her appointment, Quaintance said the company had made significant progress, including introducing advertising to Neon, “which exceeded expectations” and, more recently, launching dig...

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