AFT Pharmaceuticals targets Chinese consumers with Crystaderm launch

AFT's Chinese licensee Hainan Haiyao is doing the groundwork for its China launch. (Image: AFT)

Fri, 22 Nov 2024

AFT Pharmaceuticals' Chinese licensee is ramping up efforts to promote its first aid cream Crystaderm to Chinese consumers. Chinese firm Hainan Haiyao Co will get its first shipment of Crystaderm at the end of this calendar year. AFT Pharmaceuticals co-founder and managing director Dr Hartley Atkinson said the Chinese company was laying the groundwork for the product launch now. Atkinson said Shenzhen Stock Exchange-listed Hainan Haiyao had representatives meeting with doctors to raise awareness of the New Zealand produ...

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