Analysts: No rebound in sight for Spark broadband revenues

An analysts' report said fixed wireless is a legacy technology that will soon enter a decline in connections. (Image: NZME)

Ben Moore

Tue, 22 Oct 2024

Spark should stay the course on its broadband pricing rather than taking a “rip the plaster off” approach and trying to compete on cost, analysts at Forsyth Barr say. The telco has faced some challenges recently, missing its yearly earnings guidance as chief executive Jolie Hodson stated the company could not adapt at the speed at which the economy deteriorated.Revenue from broadband services continues to represent a significant proportion of its overall revenue, but the segment has been in decline year over year since 202...

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