Power companies spend millions on television advertising in the past three years

All the major gentailers have continued to invest in television advertising spending such as this brand ad from Contact Energy. (Image: YouTube)

Brianna McIlraith

Tue, 30 Sep 2025

Power companies appear to be spending millions on television advertising, with estimates that the four main generators spent a combined total of $33.5 million from January to July this year, according to Nielsen ratecard data. According to the data, Mercury’s total advertising was valued at $6.2m in 2022, $7.83m in 2023, $16.85m in 2024, and $13.84m from January to July this year. These ratecard figures are estimates and may not include any deals or discounts applied. Meridian’s advertising was valued at $9.92m in 20...

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