Takeover bid: Why ERoad is in play

Takeover bid: Why ERoad is in play
ERoad chief executive Mark Heine. (Image: NZME)
Pattrick Smellie
Founded in 2000 and listed on the NZX in 2014, ERoad looks like an all-too-typical case of a New Zealand tech company that, in the end, needs a deeper-pocketed shareholder than this country can provide to secure it a future in large offshore markets.As a provider of software that helps to plot and manage light and heavy commercial vehicle fleets – think trucks and vans – ERoad is a clear market leader in NZ and has what Australian broker Bell Potter calls a “meaningful presence” across the Tasman.But its big target is to...

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