Media and advertisers facing ongoing industry disruption, PwC says

Wed, 07 Jun 2017

By Rebecca Howard June 8 (BusinessDesk) - Media businesses and advertisers are struggling to keep up with changing audience behaviour across the globe and New Zealand is no exception, according to PwC's global entertainment and media outlook 2017-2021. "The trends and consumer behaviour we see unfolding in New Zealand are largely in line with global trends, with a slight lag," said Greg Doone, PwC director, digital strategy. According to PwC, the major digital tipping points across key segments include internet video, as international...

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