Advertisers launch net-zero emissions drive

Simon Lendrum will be the spokesperson for Ad Net Zero. (Image: NZME)

Thu, 03 Aug 2023

A new initiative is under way to slash carbon emissions in the advertising industry, backed by some of the media’s biggest names.Ad Net Zero, an industry collective first set up in the UK, has launched in New Zealand as creative and media agencies look to eliminate their carbon footprint and make their work more eco-friendly. The initiative will introduce a framework and action plan to help ad firms cut their greenhouse gas emissions and become more sustainable. The industry-wide push will also encourage information sharing and data...

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