Advertising firms Omnicom and Interpublic nearing merger that would reshape industry

Publicis has won such major advertising accounts as Lego. (Image: Getty)

Mon, 09 Dec 2024

By Suzanne Vranica and Lauren Thomas Omnicom Group is in advanced talks to acquire Interpublic Group, a deal that would create the world’s largest advertising company, according to people familiar with the matter. A transaction could be announced as early as this week, some of the people said. The exact terms of the deal being discussed couldn’t be learned. The all-stock deal is likely to value Interpublic at between US$13 billion and US$14 billion (NZ$22.29-NZ$20b), excluding debt, some of the people said. Interpubli...

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