Influencers shape the social media ad market

(Image: Getty)

Wed, 26 Jul 2023

Love them or loathe them, social media influencers are here to stay. When WPP, one of the world’s most prominent media groups, made a double acquisition of influencer marketing firms Goat and Obviously back in March, the move highlighted the growing pull of social networking accounts to global brands. The trend shows no sign of slowing, and New Zealand agencies are getting in on the act. 'The role of influencers'In an interview with BusinessDesk earlier this year, WPP chief executive Mark Read was asked ab...

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