Outdoor ad industry gets 10% revenue boost in first quarter

Digital out-of-home displays helped New Zealand’s outdoor advertisers lift income. (Image: Go Media)

Fri, 21 Apr 2023

The out-of-home advertising sector defied the economic gloom to record a 10% year-on-year revenue increase in the first quarter, according to a new report.Figures from the Out of Home Media Association of Aotearoa (OOHMAA) showed the outdoor advertising industry earned $37.5 million in the first three months of 2023, a new record.Digital out-of-home displays helped New Zealand’s outdoor advertisers lift income over the period, accounting for 75% of revenue.The association’s analysis comprises performance data from the organisation&r...

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