More than half of news website traffic comes from search engines/social media: AUT research

Wed, 05 Sep 2018

By Pattrick Smellie Sept. 6 (BusinessDesk) - New Zealand news organisations depend on search engines and social media - mainly Google and Facebook - for around 53 percent of the total traffic to their websites, according to research by the Auckland University of Technology's Research Centre for Journalism, Media, and Democracy. But that's less than the reliance overseas. The report finds the amount of content posted to social media by New Zealand news organisations is relatively low by international standards, although the influence of mu...

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