Today FM to launch on March 21

Today FM to launch on March 21
Tova O'Brien will join Mediaworks on March 14. (Image: supplied)
Staff reporters
MediaWorks will launch its new talkback radio station Today FM next month, as the group ramps up its bid to take on NZME’s Newstalk ZB.Dallas Gurney, MediaWorks director of news and talk, confirmed a go-live date of Monday, March 21. Today FM will replace Magic Talk as MediaWorks reboots its radio offering. MagicTalk, plagued by a series of on-air scandals in recent years, failed to dislodge ZB from its leading position in the talkback market. A March 21 start will allow Today FM to launch with new hire Tova O’Brien. The f...