Buying buzz: why private equity is making a fee-line for asset management

There is money to be made in asset management. (Image: Getty)

Tue, 29 Jul 2025

Last week, a US private equity manager agreed to pay about A$3.3 billion (NZ$3.6b) to buy the ASX-listed Insignia Financial.CC Capital outbid two rival US private equity firms, Bain Capital and Brookfield Capital – so much Capital – in a formal ownership squabble dating back to last December. Informally, Bain was poking around Insignia for months beforehand.Partly backed by global “alternatives” fund One Investment Management, the CC deal fell slightly short of an earlier, later withdrawn, Bain offer… but good eno...

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