Milliseconds matter: Keeping customers happy in hard times

Salesforce co-CEOs Bret Taylor and Marc Benioff. (Image: Supplied)

Thu, 22 Sep 2022

In the cinema classic Glengarry Glen Ross, a team of real estate agents struggle in the midst of a deep recession to get property deals over the line.“Always be closing,” is the mantra delivered by their sociopathic motivational coach, played by a scene-stealing Alec Baldwin. The top salesperson for the month wins a Cadillac Eldorado; the bottom-ranked gets fired. The agents all want to get their hands on the Glengarry leads – the best customer prospects. Shelley Levene, a down-on-his-luck agent, is so desperate for a sal...

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