Plexure inks second $1M contract at end of 2016, pushing ACMR over $10M goal

Tue, 03 Jan 2017

By Sophie Boot Jan. 4 (BusinessDesk) - Plexure Group, the digital advertising firm formerly known as VMob, says it has passed $10 million in annualised committed monthly revenue (ACMR) after signing a new $1 million contract with an undisclosed client. The company had been targeting $10 million in ACMR - a favoured revenue measure for software-as-a-service companies - by the end of calendar 2016, and announced a new $1.1 million contract with Arcos Dorados Inc, the biggest McDonald's franchisee in Latin America and the Caribbean, on Dec....

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