Plexure sees revenue growth from White Castle deal

Sun, 21 Jul 2019

By Paul McBeth July 22 (BusinessDesk) - Plexure Group expects to lift revenue by an undisclosed amount after signing US burger chain White Castle as a new customer. The US fast-food operator will use Plexure's platform for mobile engagement and loyalty programmes. White Castle operates almost 400 restaurants across 13 states. Plexure said the deal is part of a strategy to bring on new customers and expand its US operations. The mobile app vendor this year attracted McDonald's as a cornerstone investor, with the fast-food giant taking...

Subscribe to BusinessDesk

Stay informed on business, government and financial developments across New Zealand.

Deeply researched, twice-edited and fact-checked news
Annual subscribers also receive a complimentary subscription to The Wall Street Journal
Personalised email news alerts, plus gift up to 5 stories a month to non-subscribers

You can cancel anytime with two clicks, an email or a phone call.
Find out more.

We are serious about journalism.

Already a Subscriber ? Sign in here.

Name {{ registerForm.errors.get('name') }}

Email address {{ registerForm.errors.get('email') }}

Phone Number {{ registerForm.errors.get('phone') }}

Job Title {{ registerForm.errors.get('title') }}

Password Minimum password length of 8 characters.
Require at least one upper and lowercase, numeric, and special character. {{ registerForm.errors.get('password') }}

Repeat password {{ registerForm.errors.get('password_confirmation') }}

We had trouble validating your card. It's possible your card provider is preventing us from charging the card. Please contact your card provider or customer support.

Credit Card

Cardholder's name

{{ __(plans[index].name) | capitalize }} {{ plans[index].attributes.old_price | currency }} {{ plans[index].price | currency }}

All subscriptions auto renew but are easy to cancel.

I Accept The Terms Of Service

{{ registerForm.errors.get('terms') }}

Tax: {{ taxAmount(selectedPlan) | currency }}

Total Price Including Tax: {{ priceWithTax(selectedPlan) | currency }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerSeat ? '/ '+ spark.seatName : '' }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerTeam ? '/ '+ __('teams.team') : '' }} / {{ __(selectedPlan.interval) | capitalize }}

Markets

SkyCity swipes right on regulators, but maybe left on revenue

Mandatory carded play is now in place across all of SkyCity’s NZ properties.

Dileepa Fonseka 2:00pm

Law & Regulation

Wikeley family claims latest victory in legal spat

Now, a US court has ruled in favour of Wikeley Family Trustee Ltd.

Victoria Young 1:00pm

Wikeley family claims latest victory in legal spat

World

GM profit shrinks after US$1.1 billion tariff hit

Automaker warns tariff impact will be greater next quarter; stock price tumbles.

The Wall Street Journal 9:30am

GM profit shrinks after US$1.1 billion tariff hit

Sponsored

Global real estate without the passport or paperwork

A global ETF offers access to income-generating real estate like data centres, healthcare and logistics warehouses – all in New Zealand dollars.

Blackrock, Smart Invest

Sponsored

‘Make Today the Day’: Why on-the-job training is the key to NZ’s service recovery

Covid gutted New Zealand’s service workforce. Training is the fix – and the future.

ServiceIQ

More Services

Services

Food Chain report shows $9m owing

More than $9.1m is owing in the liquidation of food supplier Food Chain, the first report in the insolvency shows. The company, which has ceased trading, had approximately 60 staff, and is also in receivership. The first liquidators' report of Adam Botterill and Damien Grant...

Staff reporters 11 Jul 2025