Bega brand could be worth up to A$300m, but Fonterra isn't going to carve it out

Bega Group products on the shelf. (Image: Getty)

Tue, 10 Jun 2025

Fonterra Co-operative Group says it has received "solid" interest in the full suite of its assets on the block and it's unlikely to sell them in parts.That's despite Australian equity analysts Pac Partners estimating a full purchase price of around A$300 million ($323.6m) for the Bega brand.It said Bega Group was likely to purchase the rights to the Bega brand into Australian retailers or keep an “attractive arrangement” with the new owner of Fonterra's consumer business.Since the early 2000s, Fonterra, which o...

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