Buzzkill: Honey industry past its sweet spot, report says

The number of NZ beekeepers, apiaries, and hives have all declined, analysis by Corialis shows. (Image: NZME)

Mon, 04 Nov 2024

After riding a nearly two-decade sugar high, New Zealand’s honey bubble has burst.That’s the verdict of market research firm Coriolis’ 92-page report on the sticky stuff, released to clients on Friday.The report, titled “After the Gold Rush”, detailed how the industry boomed off the back of mānuka honey’s global success until 2020 and has stumbled since.Coriolis’ analysis showed the number of NZ beekeepers, apiaries, and hives have all declined, leading to honey production falling 56% between 2020 and 2...

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