Chinese consumers still spending but not as much, Zespri CEO says

Zespri chief executive Jason Te Brake. (Image: Zespri)

Wed, 28 May 2025

Zespri expects softness in the Chinese economy to continue for at least the next two to three years.While consumers in the country are still spending, they just aren’t spending as much, the kiwifruit marketer’s chief executive Jason Te Brake, says.“Rather than spending a $10 equivalent, they are now spending $8.”Grower-owned Zespri last week released its 2024/25 results, reporting operating revenue of $5.14 billion – blowing well past its target set 10 years ago of $4.5b by 2025 – with a net profit after tax...

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