Fonterra China celebrates positive New Year's sales despite supply chain issues

Teh-han Chow, Fonterra chief executive, Greater China.

Tue, 09 Mar 2021

Chinese New Year sales were extremely positive for Fonterra China despite the potential for supply chain disruption and the fact the government encouraged people not to travel this year.According to Fonterra Greater China’s chief executive Teh-Han Chow, some 100 to 200 million people didn’t make the trek home for the Chinese New Year and this signalled an “enormous change” in the way people consume.Chinese New Year sales can make up a quarter of their customers' full-year sales, so pivoting was critical.Among other t...

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