The Wall Street Journal

We’re not eating enough bacon, and that’s a problem for the economy

We’re not eating enough bacon, and that’s a problem for the economy
(Image: WSJ)
The Wall Street Journal
By Patrick ThomasFrom giant processors to the farmers who supply them, they are in a predicament largely of their own making. They made production so efficient that demand can’t keep up with supply. Their long-running advertising campaign touting pork as “the other white meat” was remarkably effective at reaching consumers – but wasn’t actually the best way to market the product, some in the industry now argue, because it drew a direct comparison with chicken, which is typically more affordable. And much...

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