‘We’re not successful yet’: Kevin O’Sullivan’s long game with Nui Markets

‘We’re not successful yet’: Kevin O’Sullivan’s long game with Nui Markets
Kevin O'Sullivan. (Image: Supplied)
Riley Kennedy
When Kevin O’Sullivan set out to start up Nui Markets, he envisaged it would be much bigger than it is today.He believed it could be a multi-billion-dollar business.While the founder and chief executive of the digital agri-commodities trader is somewhat more realistic now, O’Sullivan believes Nui is nowhere near as big as it could be – yet.“In my own head, we’re not successful yet.”Can do it betterNearly 13 years ago, O’Sullivan quit his “pretty well paid” job at OMFinancial as director...

More Primary Sector

Bremworth wins $2m Kāinga Ora wool carpet contract
Primary Sector

Bremworth wins $2m Kāinga Ora wool carpet contract

The NZX-listed carpet market says the contract is of huge strategic value.

October rush for on-farm forest plantings
Primary Sector

October rush for on-farm forest plantings

Farmers will still be able to carbon-farm their own land.

Danone doubles down amid Asian demand boom
Primary Sector

Danone doubles down amid Asian demand boom

Danone NZ is the largest infant formula exporter. 

Woolworths signals job cuts as online cellar closes
Primary Sector

Woolworths signals job cuts as online cellar closes

Woolworths NZ said Vineonline employs 19 people.

Gregor Thompson 12 Jun 2025