Whipping up success in China’s ‘cut throat’ bakery sector

Part of Fonterra's booth at Bakery China in Shanghai last week. (Image: Fonterra)

Tue, 27 May 2025

Cakes, slices, pizzas, croissants and coffee.You name it, Bakery China had it.It had everything that one of the many rapidly growing Chinese bakery chains needed to make them: equipment and ingredients, including the vast array of New Zealand dairy products bound for this country’s biggest market.It’s hard to describe what attending the four-day baking trade show is like.World's largestLoud, chaotic and, for someone whose benchmark is the annual Mystery Creek Fieldays, it is mind-blowing.Held at Shanghai’s National Exhibit...

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