Gone in a puff: Sanitarium axes jobs and well-known brands

Michael Barton, general manager of Sanitarium NZ. (Image: Supplied)

Wed, 27 Mar 2024

Charity-owned Sanitarium will cut 49 jobs and stop production of a range of its breakfast cereals, citing declining demand.The proposed 15-month plan would involve cutting roles across manufacturing, logistics and head office at the food maker run by the Seventh Day Adventist Church.Brands such as Sanitarium Muesli, Granola, Light ‘n’ Tasty, Honey Puffs, Weeties, Weet-Bix Clusters, Cluster Crisp and Puffed Wheat will be phased out by the middle of 2025.The company said people’s breakfast habits were changing and it needed to c...

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