Kiwi fashion and lifestyle brand exporters form US tariffs support group

Bailey Meredith and Anna Fahey co-founded organic towelling brand Baina. (Image: Supplied)

Thu, 10 Apr 2025

Kiwi fashion and lifestyle brand exporters are supporting each other on a dedicated WhatsApp group as they grapple with the chaos of the US tariff increases.Bailey Meredith, co-founder of organic cotton towelling company Baina, set up the group as she struggled to keep on top of the rapidly changing landscape.“It's not in my nature to sort of take charge, but certainly, by last Friday, I was feeling quite overwhelmed by the speed in which things were escalating,” she said.She got a huge response from fashion, lifestyle and beaut...

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