Spark buys marketing automation firm Ubiquity Software for undisclosed sum

Mon, 12 Jun 2017

By Paul McBeth June 13 (BusinessDesk) - Spark New Zealand has bought Auckland-based marketing automation firm Ubiquity Software for an undisclosed sum, saying it will help beef up data analytics unit Qrious. Auckland-based Spark has signed a conditional agreement to buy Ubiquity, which provides automated marketing services over a software platform supported by in-house staff, the company said in a statement. The country's biggest telecommunications firm will use its Qrious data warehousing service to inform Ubiquity's marketing platform...

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