Women-led startups: more creation, less destruction

Sharing the magic: Powrsuit’s Kristen Lunman and Natalie Ferguson at Electrify Aotearoa. (Image: BusinessDesk)

Wed, 02 Jul 2025

Women entrepreneurs say they are too busy outperforming men to bother with moving fast and breaking things, least of all their fledgling companies.Female startup founders and their supporters gathered at Wellington’s St James theatre last week for Electrify Aotearoa and a different vibe was unmistakable. The speakers were short on braggadocio and long on useful advice for would-be new business leaders.Finance Minister Nicola Willis, who is also Minister for Economic Growth, told the conference about 26% of NZ startup founders were women....

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