Climate tech startups should talk to customers before investors

Climate tech startups should talk to customers before investors
Doug Parker, Sean Simpson, Maria Jose Alvarez and James Palmer at the Climate Tech Summit in Wellington. (Image: BusinessDesk)
Greg Hurrell
Technology startups would have a better chance of success if they went to potential customers before investors.That message came from the first Climate Tech Summit Aotearoa at Wellington's newly refurbished St James Theatre on Jun 20.One panel looked at how to sell New Zealand’s clean technology companies to the world. Another lesson was how much time and investment it could take before going commercial. The event resembled in part a pitch evening, with a parade of tech startups spending just a few minutes each to talk up their c...

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