Goodnature killing it globally with high-tech pest traps

Goodnature CEO David Shoemack displays the company’s newest product, which he described as “the Sonos of mousetraps”. (Image: Goodnature)

Ben Moore

Fri, 14 Feb 2025

For 20-year-old Wellington company Goodnature, manufacturing in New Zealand has proven to be a buffer against tariff-based uncertainty.The firm exports 80% of the humane pest traps it assembles in a factory in the capital.Founded by a pair of design students in 2005, Goodnature has built a global reputation with government agencies, businesses and consumers alike.Chief executive David Shoemack said the key to its success has been having the right product at the right time and also having confidence in the trap.“We think we've got the...

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