NZ websites brace for Google’s June algorithm update

The changes could affect Google search rankings for NZ businesses.

Wed, 19 May 2021

Experts are divided as to whether New Zealand businesses’ websites will be negatively affected by an upcoming Google algorithm change. "It's a rare occurrence when Google makes such an announcement. The last change forced websites to become mobile-friendly. Those that didn't, disappeared,” said Kim Voon, chief executive of digital agency Insight Online of a major 2012 algorithm change. In mid-June, Google will globally push through what it calls a “page experience update” to better measure web page...

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