Supermarket startup’s seed round raises $2.5m

Supie is an online-only supermarket. (Image: Supie)

Thu, 04 Nov 2021

Supermarket startup Supie has raised $2.5 million in an oversubscribed seed round led by Icehouse Ventures and supported by Enterprise Angels.The online-only service currently serves Auckland, and has more than 6,000 customers signed up, along with over 200 food partners.Founder Sarah Balle told BusinessDesk the target for the round was $1.5m but added interest meant the company raised more to allow itself longer before its next cash-raising round, which will be a series A next year.“The current funding round is to deploy technology withi...

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