The inside tale of Tesla’s fall to earth

(Image: WSJ)

Mon, 08 Apr 2024

By Rebecca ElliottTesla chief executive Elon Musk has spent years trying to build the automaker of the future. It’s the electric car company of the present that’s now giving him trouble.After a period of rapid expansion, the company has seen its sales fall and its once-enviable margins shrink. For the first time in years, the biggest question for Tesla is not whether it will be able to make enough cars but whether people will buy them.The company’s stock, down 34% this year, has been the worst performer in the S&P 500 inde...

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