Trade Me's Macdonald sees more opportunity to poach print advertising

Wed, 27 Feb 2019

By Paul McBeth Feb. 28 (BusinessDesk) - Trade Me chief executive Jon Macdonald isn't phased by NZME's foray into online real estate listings and sees scope to convince more agents and vendors to ditch print in favour of digital. The country's biggest online marketplace generates about 58 percent of its revenue from classified advertising, the domain that was once the cornerstone of newspaper publishers. Property listings revenue grew 23 percent in the six months ended Dec. 31, on a 7.7 percent lift in listing volumes. The Wellington-...

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