How TikTok is wiring Gen Z’s money brain

Caitlyn Sprinkle, 27 years old, says it has gotten more expensive to keep up with TikTok trends. (Image: WSJ)

Mon, 06 May 2024

By Julie Jargon and Ann-Marie AlcántaraAmericans under 30 get much of their news on TikTok. They hear about money there, too, and that’s shaping the way they save, spend and view their financial prospects, young adults and economists say.Caitlyn Sprinkle, 27 years old, describes her TikTok feed as a mix of economic gloom and consumerism gone wild. There are Dave Ramsey TikToks that warn of the evils of debt, followed by influencers showing off their shopping hauls of skin-care products and handbags.Sprinkle, a financial analys...

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