Clarification of sale of shares in Being Consultants Limite

Being AI Limited (“BAI”) would like to provide further explanation clarifying the sale of shares in Being Consultants Limited (“Being Consultants”) to the market.

As referred to in BAI’s interim results announcement on 29 November, BAI has sold all of its shares (“Shares”) in Being Consultants to 2384 LP (“2384”). 2384 is a limited partnership controlled by BAI’s CEO, David McDonald.

The sale of the Shares was part of the Board’s broader strategy of focussing BAI’s AI product development. As signalled at the September AGM, the Board’s focus is on two key pillars of AI development, being:

•AI-enabled commerce through Project Treehouse. Project Treehouse is an AI-native marketplace for AI to AI transactions; and

•AI-enabled learning and education platforms and tools. This includes Projects Fingerprint and Blueprint as well as other initiatives being undertaken by BAI and its remaining group entities (the “Group”).

Please refer to the attached announcement for the full clarification.

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Announcement PDF