Krispy Kreme doughnut sales testament to NZ's sweet tooth

NZ consumption is nearly 4.5 doughnuts per head of population annually. (Image: NZME)

Thu, 27 Mar 2025

US doughnut giant Krispy Kreme has six stores in Auckland and no immediate plans to build more in other New Zealand centres, but that is no barrier to burgeoning sales. Glazed, sprinkled or themed for special events such as Halloween or Christmas, the growing popularity of the ring-shaped fried dough has leaped 61.42% from $14.3 million at the start of 2022 to $23.1m in the latest accounts to the end of 2023.The strongest growth is in the wholesale daily delivery of fresh doughnuts throughout the country, with sales in 2023 of $10.3m for w...

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