Krispy Kreme doughnut sales testament to NZ's sweet tooth

Krispy Kreme doughnut sales testament to NZ's sweet tooth
NZ consumption is nearly 4.5 doughnuts per head of population annually. (Image: NZME)
Denise McNabb
US doughnut giant Krispy Kreme has six stores in Auckland and no immediate plans to build more in other New Zealand centres, but that is no barrier to burgeoning sales. Glazed, sprinkled or themed for special events such as Halloween or Christmas, the growing popularity of the ring-shaped fried dough has leaped 61.42% from $14.3 million at the start of 2022 to $23.1m in the latest accounts to the end of 2023.The strongest growth is in the wholesale daily delivery of fresh doughnuts throughout the country, with sales in 2023 of $10.3m for w...

More Business of Food

Food Safety ramps up school lunch oversight
Investigations

Food Safety ramps up school lunch oversight

Food safety boss meets with Compass Group fortnightly. 

Cécile Meier 08 May 2025
AG launches investigation into school lunch programme
Business of Food

AG launches investigation into school lunch programme

The probe will cover planning, procurement, and contract implementation.

Cécile Meier 06 May 2025
Sprout Agritech nurtures its crop of food and farm startups
Startups The Business of Food

Sprout Agritech nurtures its crop of food and farm startups

Its CEO thinks NZ's new tech companies are far too modest about their achievements.

Greg Hurrell 05 May 2025
St Pierres' sushi is everywhere
Retail

St Pierres' sushi is everywhere

How a Greek-owned, French-named Sushi chain took over New Zealand.

Gregor Thompson 28 Apr 2025