Facebook dominates NZ ad spend

Pathmatics CEO Gabe Gottlieb said Facebook is the leader in digital advertising. (Image: Deposit Photos)

Mon, 28 Jun 2021

Facebook remains the “ten thousand pound gorilla” in New Zealand digital advertising despite a global boycott of the platform last year, according to data specialists Pathmatics.The social network continues to dominate after some prominent brands withdrew their support during the Black Lives Matter protests and US elections.The Mark Zuckerberg-led platform came under fire for fuelling rising political tensions in America. Global consumer brands, including Unilever, pulled ads. However, the blackout proved to be short-lived.Kiwi comp...

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