Facebook dominates NZ ad spend

Facebook dominates NZ ad spend
Pathmatics CEO Gabe Gottlieb said Facebook is the leader in digital advertising. (Image: Deposit Photos)
Daniel Dunkley
Facebook remains the “ten thousand pound gorilla” in New Zealand digital advertising despite a global boycott of the platform last year, according to data specialists Pathmatics.The social network continues to dominate after some prominent brands withdrew their support during the Black Lives Matter protests and US elections.The Mark Zuckerberg-led platform came under fire for fuelling rising political tensions in America. Global consumer brands, including Unilever, pulled ads. However, the blackout proved to be short-lived.Kiwi comp...

More Editor's Picks

Wikeley loses again in Owen Glenn stoush
Law & Regulation

Wikeley loses again in Owen Glenn stoush

Supreme Court says fraud findings can’t be relitigated.

Victoria Young 04 Jul 2025
Listed property firms welcome ‘Investment Boost'
Property

Listed property firms welcome ‘Investment Boost'

The tax policy could translate into millions in extra cash.

Gregor Thompson 04 Jul 2025
Drury’s ASX stag, MetroGlass’s new owner, and more
Markets Small Cap Wrap

Drury’s ASX stag, MetroGlass’s new owner, and more

Rod Drury goes ‘pre-revenue’ again, plus small cap news from NZ.

Pattrick Smellie 04 Jul 2025
MoT to gauge market interest in toll road concessions
Policy

MoT to gauge market interest in toll road concessions

Investment bank Citi will assist the ministry. Transurban has already signalled interest.

Oliver Lewis 03 Jul 2025