Facebook dominates NZ ad spend

Facebook dominates NZ ad spend
Pathmatics CEO Gabe Gottlieb said Facebook is the leader in digital advertising. (Image: Deposit Photos)
Daniel Dunkley
Facebook remains the “ten thousand pound gorilla” in New Zealand digital advertising despite a global boycott of the platform last year, according to data specialists Pathmatics.The social network continues to dominate after some prominent brands withdrew their support during the Black Lives Matter protests and US elections.The Mark Zuckerberg-led platform came under fire for fuelling rising political tensions in America. Global consumer brands, including Unilever, pulled ads. However, the blackout proved to be short-lived.Kiwi comp...

More Editor's Picks

Cooper Investors' roller coaster run on Ryman
Property Analysis

Cooper Investors' roller coaster run on Ryman

The Aussie fund manager has lost millions on the retirement company.

Gregor Thompson 05 May 2025
My Net Worth: Angus Muir, MD of Angus Muir Design
Editor's Picks

My Net Worth: Angus Muir, MD of Angus Muir Design

"If you're passionate about what you do, you won't feel like you're at work."

On The Money: Watts, Walker, Wallace, and more
Editor's Picks

On The Money: Watts, Walker, Wallace, and more

James Wallace is spotted at the Auckland Arts Fair, and who could confuse Watt with Watts?

Dileepa Fonseka 03 May 2025
'Well played, Don': Mainfreight shares spike 12%
Markets

'Well played, Don': Mainfreight shares spike 12%

The freight company expects its full-year results to exceed the market consensus.

Oliver Lewis 02 May 2025