Fonterra prioritising value over volume

Wed, 25 Sep 2019

By Rebecca Howard Sept. 26 (BusinessDesk) - Dairy giant Fonterra Cooperative Group is bringing its focus squarely back to New Zealand as it prioritises value over volume. It’s not the first time the cooperative has focused on value but the difference is a shift away from volume. This time it’s being more selective. “From where we’ve come from to where we are now, is a radical change,” said chief executive Miles Hurrell after unveiling the new strategy. The previous leadership and board had a vision to achieve $35 billion of revenue...

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