GenAI costs: navigating a market in flux

(Image: Getty)

Mon, 18 Dec 2023

If you have been to any business event in the past year, you will know there is one thing that everyone wants to talk about – generative artificial intelligence.The messaging is clear: the tech is here and set to change not only the products and services that businesses sell but also how businesses operate.Generative artificial intelligence (GenAI) is, in some ways, just another branch of the AI evolutionary path we have been on since the mid-1900s, but in another way, it is so different in scale of application that it is something new al...

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